BTS

BTS (Bangtan Sonyeondan), also known as the Bangtan Boys, is a seven-member South Korean boy band formed by Big Hit Entertainment. But in 2017 their name also would be known as Beyond the scene.
RM                                           Jin                                                  Suga                          
                   



                J-hope



Jimin                                           V                                              Jungkook
                  

               

The meaning of their name Bangtan Sonyeondan is "Bulletproof Boy Scouts". It was conceptualized with the thought that BTS would block out stereotypes, criticisms, and expectations that target adolescents like bullets and protect the values and ideals of today’s adolescents.
"Beyond the scene" is a new brand identity meaning "growing youth BTS who is going beyond the realities they are facing, and going forward".
In 2012 their official Twitter account was launched. In 2013 their introduction to the public was announced. 

Like their career before and now their albums sales were increasing over the years.

In 2014 the same day release"Boy In Luv" peaks on Billboard Chart Albums at 3rd position making it the first milestone on Billboard World Albums Chart. In September the same year they launched "Hip Hop monster" webtoon series.

Their eight MV "I Need U" give them more attention overseas. Their "Dope" MV became more popular that their other ones, also got 3rd in Billboard World Digital Chart.

In 2015 they became the Brand Ambassadors of PUMA. "Fire" MV become popular overseas in 2016.
Their fourteen MV was the one that gave a big push to BTS to be recognized overseas, Wings album "Blood Sweat & tears" And got No.1 in Korean music serves.
2016 they get hit the first position in Billboard Social 50 chart. They won their first Daesanga "Best Album of the year" a very important award in Korea and was their first step for worldwide domination.

2017 they won "Top Social Artist Award" at the Billboard Music Awards that gave them a lot more opportunities and advantages worldwide.

They reached 11 million followers on Twitter and currently the most followed Korean Artist.
They hit 7 million followers in their V app a Korean app that artist in Korea uses.

They got 200 million views in their MV that broke a lot of record in Billboard, Spotify&iTunes. They hosted American shows like James Corden, Jimmy Kimmel, Ellen Shown, Jimmy Fallon, Good Morning American, American Got Talent, also had a lot of interviews. First Kpop to perform in American Music Awards.
Released a new line called BT21 that also has a Twitter account

Coke

LG Electronics

Puma

Superstar BTS

BT21 game

https://www.youtube.com/watch?v=uwgDg8YnU8U

BTS Movie

https://www.youtube.com/watch?v=9iDEft7nchU

BTS puma

https://www.youtube.com/watch?v=I8EvI1-DsKo

Coke

https://www.youtube.com/watch?v=omC4LH9cI7c

LG

https://www.youtube.com/watch?v=brEVwu6QegU

Seoul tourism

https://www.youtube.com/watch?v=FHYSURANqNQ

VT cosmetic

What BTS does to be close to their fans and proved to be very important is that they use Twitter to update almost everyday. They also have YouTube channel, Naver V app where they do live streams.

They released tv show

Year	Title	Network	Note(s)	Ref.
2013	Rookie King: Channel Bangtan	SBS MTV	BTS-based reality show, 8 Episodes
2014	American Hustle Life	Mnet		[214]
	BTS GO!	Mnet America	BTS-based reality show, Episode 7	[215]
2018	Burn the Stage	YouTube Premium	Documentary on BTS' Wings tour, 8 Episodes	[216]

Variety shows

Year	Title	Note(s)	Ref.
2015	BTS Bokbulbok	5 Episodes	[217]
2015-17	BTS GAYO	15 Episodes
2015-18 (on hiatus)	Run BTS!	56 Episodes	[218]
2016-18	BTS: Bon Voyage (Season 1-3)	Each Season 8 Episodes (Vlive+)	[219]

They have also done a partnership with UNICEF of Korea, and done donations. In 2018 they attended the United Nation 73 General Assembly where RM gave a speech for a new initiative called "Youth 2030: The UN Youth Strategy".  

They have a good marketing, I agree with most of what they do.

Amazon prime day

On July 16 Amazon prime day began and is a major website where I buy most of the stuff I use. To obtain the stuff is less than a month, I subscribed to Amazon prime where orders only take 2 business days. This was a day where I too as many costumes brought stuff because of the excellent discount they had.

The article states that this prime day Amazon sold 100 million products, was the biggest shopping event yet, promoted their product and services and had their best selling items where the fireTV stick with Alexa voice remote and echo dot. Their stock value rose again further than last year.

Amazon online shopping is conventional for people, they see the product, the reviews and stars if they are satisfied they buy it, or put it in the wish list, their prime program fulfills the fast delivery for companies and customers, also includes free shipping, and their huge amount of choices to buy make them the largest retailer online. Their costume services are also part of the satisfied people with the seller and services.

Amazon prime day the number of new sign-ups increased. Even though they had some glitches in the day since a great number of users buying and searching for products. The third party sellers were up to 90% up for the first 12 hours, Amazon percent did increase but not as the third party sellers. 

The advertisement that Amazon uses is mostly on their webpage, before the prime day they sent emails to customers with the information, they have an advertisement in the top of their website, when they going to have the prime day, interesting the customer and making them search and get hold of the stuff they wish to buy and put them early in your shopping car. Making one day and a half shortening the time where customers could buy accomplishing a bigger purchased.

Because this year their website crashed a variable amouth of times I would create a more wide backup and more developed management system. Change the time they begin at least a little early and more than a day and a half, put more stuff on sale that people would buy from different professions.  

  

topic 1 and 2

I'm taking this class because  is a required class, and I don't have a marketing major, what I would like to learn from this class is how to be able to make a good product sell using the skills from this class, what I like is  to watch anime and read manga and I'm I big fan of BTS a Korean group.